Your home is probably one of the most valuable assets you have. Choosing the right agency is crucial when it comes to selling your home.
We've all heard that a key factor in selling a home is location, location, location. But it's not the only one. At RIGHT-STEP Real Estate, we work closely with you to ensure that a number of essential factors are considered.
Often important elements of a transaction can be overlooked by homeowners who lack the proper experience or who choose the wrong Agency.
That’s we’ve drawn on our years of experience to create this step-by-step guide for new and seasoned sellers alike.
Incorrect pricing of your home is the most common mistake. If a house is priced too high it will make comparable properties appear to be better valued and that may help sell your neighbours' home instead of yours. If your price is too low you could end up sacrificing profit unnecessarily.
Pricing a home to sell is an art that takes into account market movement, demand, the home's condition and yes, its location. Your RIGHT-STEP Real Estate Associate will take all these factors into account when advising you on a pricing strategy.
Preparing your home
The second most common mistake homeowners make is not preparing their home for sale. When a buyer discovers poor maintenance it may lead them to wonder about other potential problems. Too much clutter, poor decorating choices or a sub-par curb appeal can also prevent a buyer from falling in love with your home.
Your RIGHT-STEP Real Estate Associate can instantly spot these problems and will help you get your home fit to sell.
Effective marketing is a third critical factor that often gets poorly executed. Your RIGHT-STEP Real Estate Associate will make this a priority. It begins with taking professional photos of your home to emphasise its best features, not just document certain rooms.
Proper staging of your home and depersonalising it will make a significant difference.
Your Associate will suggest improvements that will increase the overall value of your home resulting in a faster sale at a maximised price.
Your RIGHT-STEP Real Estate Associate will then prioritise the right mix of traditional and online advertising utilising RIGHT-STEP Real Estate local website to attract qualified buyers.
Through our practice of cooperative selling your home will be exposed to the network of agents as well as real estate professionals throughout the industry.
The concept of cooperative selling markets your home to far more potential buyers in your area, increasing the number of qualified offers on your home and significantly shorter days on market.
The right estate agent
Hiring the wrong agent is another common mistake; inexperienced agents increase the chance of poor results.
Your RIGHT-STEP Real Estate Associate has the experience of working in different market dynamics and can recommend the proper listing price for the current market. They can negotiate objectively on your behalf and help you navigate smoothly through a variety of logistical and legal obstacles.
You can count on your agent's professionalism and experience to make the entire transaction more productive and profitable.
Dealing with offers the Right way
Accepting the highest offer that has not been qualified is another big mistake. Perhaps the most exciting part of the process is receiving an offer on your home. In a busy market or with the correct pricing strategy, you’ll likely receive multiple offers, in which case the usual procedure is for your agent to request 'Best & Final' offers from all parties.
It can be very appealing to accept the highest offer however it is very important that each offer put forward is qualified and you understand their circumstance.
A great estate agent will use their skill and expertise to ensure they maximise the sale price and ensure all buyers have been qualified .
Attention to details
Finally, many homeowners make the mistake of failing to agree on important details of a sale before they get an offer. To prevent this from happening your RIGHT-STEP Real Estate Associate will work with you in advance to determine things like your required net proceeds from the sale, your ideal exchange and completion dates, additional conditions you will agree to and the compromises that you are prepared to make in order to close the deal.
You can avoid many of the mistakes that other sellers make, command the best price for your home, sell it faster and have a more enjoyable experience in the process simply by working with a RIGHT-STEP Real Estate Associate.